Raising the standard
HMB Homes asked us to design the mockup apartment for their development in JVC. The aim was simple and ambitious: show buyers that a compact, standard apartment can feel generous, refined and easy to live in.
A 57 m² mockup apartment in Jumeirah Village Circle, Dubai, designed with HMB Homes to show buyers how much more a standard development apartment can be. Designed by ELE, one of the best interior design companies in Dubai for commercial interiors.
HMB Homes asked us to design the mockup apartment for their development in JVC. The aim was simple and ambitious: show buyers that a compact, standard apartment can feel generous, refined and easy to live in.
We kept to a small palette of premium materials, Patagonia stone and ash oak veneer, worked the ceilings to gain every possible centimetre of height, and designed lighting details specifically for the space.
The finished apartment feels far more spacious and valuable than its 57 m² suggest. Every choice supports daily use, and the atmosphere is quietly luxurious, giving buyers a clear picture of the home they could own.
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